Cookie 政策 / Cookie Policy

本《Cookie 政策》說明我們如何使用 Cookie 及類似技術，以識別你在造訪我們網站時的身分。 本政策解釋了這些技術是什麼、我們為何使用它們，以及你如何控制我們的使用方式。

This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

什麼是 Cookie？ / What are cookies?

Cookie 是當你造訪網站時儲存在你的電腦或行動裝置上的小型資料檔案。 網站擁有者常透過 Cookie 使網站能夠正常運作或更有效率地運行，並提供相關報告資訊。

Cookies are small pieces of data stored on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

我們為什麼使用 Cookie？ / Why do we use cookies?

我們使用 Cookie 主要有幾個原因。部分 Cookie 屬於技術上必需的，用於讓我們的網站正常運作，這些稱為「基本 Cookie」或「必要 Cookie」。 其他 Cookie 則可協助我們追蹤及理解使用者興趣，以改善體驗。 第三方服務提供者也可能透過我們的網站放置 Cookie，用於廣告、分析及其他用途。

We use cookies for several reasons. Some cookies are required for technical reasons for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

我們使用的 Cookie 類型 / What types of cookies do we use?

我們在網站上主要使用以下幾類 Cookie：

• 基本網站 Cookie： 這些 Cookie 為提供網站功能及基本服務所必需。
• 分析與績效 Cookie： 這些 Cookie 協助我們統計訪問次數和流量來源，用以衡量和改善網站表現。
• 廣告 Cookie： 這些 Cookie 用於根據你的興趣顯示更相關的廣告，防止重複顯示並確保展示正確內容。

Essential Website Cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features.

Analytics and Performance Cookies: These cookies allow us to count visits and traffic sources to measure and improve our Website's performance.

Advertising Cookies: These cookies make advertising messages more relevant to you and your interests. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Cookie 收集的資料 / Data Collected by Cookies

Cookie 可能收集以下類型的資料，包括但不限於：

• IP 地址
• 瀏覽器與裝置資訊
• 引導來源網站
• 瀏覽的頁面
• 在我們網站上的互動（如點擊、滑鼠移動）
• 停留時間

Cookies may collect various types of data, including but not limited to:

• IP addresses
• Browser and device information
• Referring website addresses
• Pages visited on our website
• Interactions with our website, such as clicks and mouse movements
• Time spent on our website

我們如何使用這些資料 / How We Use Collected Data

我們可能會將經由 Cookie 收集的資料用於以下目的：

• 個人化你的使用體驗
• 提升網站功能與效能
• 分析趨勢與了解用戶群體的統計資料
• 提供符合你興趣的廣告
• 防止詐欺行為並強化網站安全

We may use data collected by cookies for the following purposes:

• To personalize your experience on our website
• To improve our website's functionality and performance
• To analyze trends and gather demographic information about our user base
• To deliver targeted advertising based on your interests
• To prevent fraudulent activity and enhance website security

第三方 Cookie / Third-party cookies

除了我們自身的 Cookie，我們也可能使用各種第三方 Cookie，用於網站流量統計、廣告投放及其他分析用途。

In addition to our cookies, we may also use various third-party cookies to report usage statistics of our Website, deliver advertisements on and through our Website, and so on.

如何控制 Cookie？ / How can we control cookies?

你有權選擇是否接受或拒絕 Cookie。你可透過網站底部的「Cookie 設定」連結管理偏好，也可在瀏覽器中調整 Cookie 設定。 若選擇拒絕 Cookie，仍可使用本網站，但部分功能可能受限。

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the "Cookie Settings" link in the footer of our website. You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though some functionality and areas may be restricted.